the rules

ACCESSORIES
The simplest are in the best taste.
Men like women to be in the best taste.

BROKEN HEARTS
Find a new interest
Time cures all.
Men don't like women to ring them up.

CHARM
Charm is an indefinable quality.
Men like it.

CLOTHES
Choose the clothes that suit you.
You can be perfectly dressed at every income level.
Little touches of white must be immaculate.
Diagonal stripes are slimming.
Invest your all in one good little black dress (or tweed suit).
Don't go in for clutter but have lots of bits and pieces that will make one outfit do the work of ten.
Men like black satin, well-cut tweeds, floating tulle, utter simplicity, and don't notice what you wear anyway.

CULTURE
Read good books sometimes.
Men don't like cultured women much.

FIGURE
Figure deficiencies are frequently glandular. Consult your doctor.
A good corset can correct many figure faults. Have it fitted by an expert.
Good exercises can correct bad figures. Here are some.
Men like good figures.

FURS
If you can't afford good furs don't have any, but there are some awfully cheap ones in the shops.
Men are impressed by mink — but then, so are you.

HAIR ON THE HEAD
The condition of the hair reflects the general health.
Massage with the finger tips stimulates the scalp.
Brush fifty times a day and wash at least every fortnight.
Choose the hair style that suits you and don't get into a rut.
No moral opprobrium is attached to dye.
Men love those gleaming tresses.

HANDS
Before doing rough work smooth a protective cream over your hands.
After washing, smooth a creamy lotion over your hands.
Make your hands flexible by shaking in one way or another.
File your nails to the shape that suits you.
Press back your cuticles after you've had a bath.
Chipped polish looks slovenly.
Men abhor scarlet talons.

JEWELRY
One big good piece is better than a lot of little cheap trinkets.
One big cheap piece is better than a lot of little good ones.
In fact, One Big Piece is Best.
Men are better if they like jewelry.

MANNERS
Be sweet to old people.
Be kind to his mother.
Be nice to other girls — they have brothers.
Don't comb your hair or clean your nails in public.
Don't order direct from the waiter.
Don't swear or drink too much.
Men hate red marks on coffee cups.

SHYNESS
Prepare a few conversational remarks to break the ice.
Try to put the other person at his ease.
Instruct yourself in current affairs.
Join a club.
Men like a woman to be a good listener.

SPECIAL OCCASIONS
Cream hands thickly and sleep in gloves the night before.
Try to fit in a facial and a hair-do.
Rest for an hour with your feet up and pads over your eyes.
Make up extra specially carefully.
Oh, men, men, men.

TOP SECRET
Consult your doctor.
Send us a stamped addressed envelope.
Men are beasts.